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About The Writer

Something about the writer

Man in the Mirror

I’m interested in how people think, create, choose, and build.

My work has taken me across different disciplines and contexts, but the common thread has always been curiosity: understanding how things work, why people behave the way they do, and what might happen if we approached a problem differently.

I’m particularly interested in the space where ideas meet human behaviour. That might mean thinking about ambition and leadership, exploring creativity and strategy, understanding how people make decisions, or asking what happens when the conventional choices no longer seem to fit.

I enjoy problems that don’t have a single obvious answer.

I’m also interested in the connections between things that are usually kept separate. How can strategy make creativity better? What can intuition tell us that analysis can’t? When does ambition become counterproductive? How do we build something meaningful without becoming consumed by the process of building it?

These questions tend to lead to better questions. That’s ultimately what this site is for: a place to explore ideas, share observations, document work, and think out loud about the things I find interesting.

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Designer

Melvin Soto
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Photographer

Bernice Ellis
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Designer

Jemma Butron
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Designer

Sonia Caldwell
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Art Director

Alberto Bowers

Ideas in Practice

Exploring human behaviour, ambition, creativity, identity, possibility, adaption and synthesis.

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